Social gaming giant, Zynga starts accepting Bitcoin
San Francisco-based Zynga, provider of social game services since 2007 has announced that it will be accepting Bitcoin for in-app purchases. For a start, the option will be available for selected games and payments will be processed by Bitpay.
Zynga made the following statement on reddit,
“In response to Bitcoin’s rise in popularity around the world, Zynga, with help from BitPay, is testing expanded payment options for players to make in-game purchases using Bitcoin. The Bitcoin test is only available to Zynga.com players playing FarmVille 2, CastleVille, ChefVille, CoasterVille, Hidden Chronicles, Hidden Shadows and CityVille. The games can be accessed at http://zynga.com.
Zynga is always working to improve our customer experience by incorporating player feedback into our games. We look forward to hearing from our players about the Bitcoin test so we can continue in our efforts to provide the best possible gaming experience.”
Zynga became the top Facebook app developer with 40 million active users in April 2009. But the relationship was in turbulence when Facebook tried to force it into using its own exclusive virtual currency, Facebook Credits, that Zynga was threatening to leave the social networking giant altogether. The companies overcame their dispute and entered into a five year relationship, but Zynga also started its own network, Zynga With Friends which connects players of its games.