Apple has released a new ad for the iPhone 5C which was first shown in it’s media event last week. The ad highlights the device’s polycarbonate shell in a variety of colors.
The ad titled “Plastic Perfected” focus on the product, the materials and construction of the phone. Set to a catchy song “Rill Rill” by Sleigh Bells, the short clip depicts liquid in various colors transforming into an iPhone 5C. It’s all about one feature of the phone, the plastic shell.
Apple iPhone 5C started accepting pre-orders on September 13 from Apple’s website and several carriers. Several unlocked models are experiencing slight shortages as of now, with an expected delivery date of September 25. The iPhone 5C along with iPhone 5S will see a public release on September 20.